This is a question that clients often ask us, is it different promoting an Australian website compared to a US or UK website? Our answer is always both “yes and no” and that’s what we’ll be looking at in today’s blog post.
Targeting Australian Users – SEO Marketing
If your website targets Australian users, you want to appear at the top of Google.com.au and there are some simple ways you can tell Google that your site is relevant to Australian people.
- .com.au domain e.g. trafficblaster.com.au
- Choosing a hosting provider that ‘hosts’ your sites in Australia
- Telling Google webmaster who your target audience is
- Building links from other relevant, trusted .com.au websites
These are the main ways to show search engines that your site is Australian and caters for Australian people, however often you’ll need to look beyond Australia when building links to your website.
For example this website is about the expert seo marketing services we provide. If you look at our backlinks we have a number of links from American SEO companies and directories. These are relevant to our particular website and come from well established and trusted sources – there are just not enough of these in Australia to get us on the 1st page of Google.
Its important to strike a balance, get enough relevant, high-quality Australian links and then top-up with other more ‘powerful’ backlinks from other websites.
Australia and Social Media/SEO Marketing
When it comes to social media marketing, you will notice there are not many dedicated Australian social media sites – the sites that most people use, for example twitter, facebook, digg.com etc, are US based. The research shows that more and more Australian people are using these sites to have conversations, find out about products and services, connect with others and read reviews.
As an Australian business its important you use have both a social media and and an effective SEO marketing strategy that work in unison to drive relevant, targeted traffic to your website.
If you have a .com.au and have something to add, have any questions or would like to make a comment, we’d love to hear from you!
