I am often asked if its possible to achieve the same SEO marketing results through do it yourself methods as an SEO expert can. The answer is yes, but you do need to have time and some knowledge and understand that you won’t be able to do it as fast or as effectively as an experienced SEO consultant would.
You might wonder why I would tell people how to promote their own websites when I make a living through SEO marketing services. For the majority of people search engine optimization is not their core strength and in business you should concentrate on the core business and your key strengths and outsource other tasks to experts, however some people simply don’t have the budget or are just starting out and want to try and keep everything in-house.
DIY SEO Marketing
In this blog we’ll just cover the initial analysis you should do before starting trying to improve your rankings. There is no point rushing this step otherwise you’ll just end up frustrated and will never achieve your desired results. In other entries I’ll show you how to optimize your site and build relevant, quality links to your site.
Your SEO Marketing Strategy
Before you start researching keywords or optimizing your site, create a strategy that sets out what you want to achieve through your website. Do you want to create new enquiries, new sales, improve your credibility, generate awareness etc. Think about how much time you have available to commit to promoting your site and make realistic aims based on this (SEO marketing takes up alot of your time – for example allow one-two weeks full-time to do keyword research and optimize your website).
Your current situation
If your website is new you can skip this step, if you already have a website you need to find out how many people are currently visiting the website and what position you are in the search engines.
I recommend installing Google Analytics (free) on your website to monitor the people coming – you can see where they come from and what pages they visit. Also use tools like Alexa and SEMrush to monitor your visitors and search engine rankings.
Use these tools to check your position in the search engines - Search Engine Position – Search Engine Ranking
Enter all the information you have found in to your SEO marketing strategy. Having a snapshot of your current position allows you to compare when you implemented your SEO marketing techniques and your aims will help focus your efforts and keep you on track.
You might think you haven’t actually started yet, but this is an essential step. Next time we’ll be looking at keyword research and website optimization.
SEO Marketing – Use an Expert SEO Team
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