This is a question that clients often ask us, is it different promoting an Australian website compared to a US or UK website? Our answer is always both “yes and no” and that’s what we’ll be looking at in today’s blog post.

Targeting Australian Users – SEO Marketing

If your website targets Australian users, you want to appear at the top of Google.com.au and there are some simple ways you can tell Google that your site is relevant to Australian people.

• .com.au domain e.g. trafficblaster.com.au
• Choosing a hosting provider that ‘hosts’ your sites in Australia
• Telling Google webmaster who your target audience is
• Building links from other relevant, trusted .com.au websites

These are the main ways to show search engines that your site is Australian and caters for Australian people, however often you’ll need to look beyond Australia when building links to your website.

For example this website is about the expert seo marketing services we provide. If you look at our backlinks we have a number of links from American SEO companies and directories. These are relevant to our particular website and come from well established and trusted sources – there are just not enough of these in Australia to get us on the 1st page of Google.

Its important to strike a balance, get enough relevant, high-quality Australian links and then top-up with other more ‘powerful’ backlinks from other websites.

Australia and Social Media/SEO Marketing

When it comes to social media marketing, you will notice there are not many dedicated Australian social media sites – the sites that most people use, for example twitter, facebook, digg.com etc, are US based. The research shows that more and more Australian people are using these sites to have conversations, find out about products and services, connect with others and read reviews.

As an Australian business its important you use have both a social media and and an effective SEO marketing strategy that work in unison to drive relevant, targeted traffic to your website.

If you have a .com.au and have something to add, have any questions or would like to make a comment, we’d love to hear from you!

I am often asked if its possible to achieve the same SEO marketing results through do it yourself methods as an SEO expert can. The answer is yes, but you do need to have time and some knowledge and understand that you won’t be able to do it as fast or as effectively as an experienced SEO consultant would.

You might wonder why I would tell people how to promote their own websites when I make a living through SEO marketing services. For the majority of people search engine optimization is not their core strength and in business you should concentrate on the core business and your key strengths and outsource other tasks to experts, however some people simply don’t have the budget or are just starting out and want to try and keep everything in-house.

DIY SEO Marketing

In this blog we’ll just cover the initial analysis you should do before starting trying to improve your rankings. There is no point rushing this step otherwise you’ll just end up frustrated and will never achieve your desired results. In other entries I’ll show you how to optimize your site and build relevant, quality links to your site.

Your SEO Marketing Strategy

Before you start researching keywords or optimizing your site, create a strategy that sets out what you want to achieve through your website. Do you want to create new enquiries, new sales, improve your credibility, generate awareness etc. Think about how much time you have available to commit to promoting your site and make realistic aims based on this (SEO marketing takes up alot of your time – for example allow one-two weeks full-time to do keyword research and optimize your website).

Your current situation

If your website is new you can skip this step, if you already have a website you need to find out how many people are currently visiting the website and what position you are in the search engines.

I recommend installing Google Analytics (free) on your website to monitor the people coming – you can see where they come from and what pages they visit. Also use tools like Alexa and SEMrush to monitor your visitors and search engine rankings.

Use these tools to check your position in the search engines - Search Engine Position – Search Engine Ranking

Enter all the information you have found in to your SEO marketing strategy. Having a snapshot of your current position allows you to compare when you implemented your SEO marketing techniques and your aims will help focus your efforts and keep you on track.

You might think you haven’t actually started yet, but this is an essential step. Next time we’ll be looking at keyword research and website optimization.

SEO Marketing – Use an Expert SEO Team

If all these seems like too much hard work and you want to achieve top google rankings for competitive keywords – check out our affordable SEO packages. Prices start at just $295 and we’ve got an SEO package for all types of business.